OGX Ever Straightening + Brazilian Keratin Smooth Shampoo 385ml is a smoothing hair shampoo designed to help achieve soft, shiny, and manageable hair from the first wash. Its rich, creamy formula combines nourishing ingredients to improve hair’s texture and strength over time. Infused with Coconut Oil, Keratin Proteins, Avocado Oil, and Cocoa Butter, this shampoo supports hydration and helps to reduce breakage. As a result, your hair feels smoother and looks visibly healthier. Furthermore, it helps protect against frizz, which is often caused by lipid and protein loss during daily styling. The improved formula includes LipiPro Shield® technology, offering 2x more protection for essential hair lipids and proteins. Because of this, hair becomes more resilient with every use.
In addition, this shampoo is suitable for various hair types, especially for those prone to frizz or damage. Over time, regular use supports healthier-looking hair that’s easier to manage. Use it as the first step in your hair care routine to cleanse while strengthening from root to tip. For optimal results, pair it with the matching conditioner.
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